BRAND EXPERIENCES
RED BULL FESTIVAL RUN
In Partnership with LiveNation, we created a contest where consumers had the chance to win the festival experience of a lifetime. We asked consumers to play a custom created online video game where they had to navigate festival grounds - avoiding barriers & gathering treats to increase their score. The players with the highest scores won the experience of a lifetime at a EDC Las Vegas, Lollapalooza, Austin City Limits, Gov Ball, & Bonnaroo valued at $50,000.
Video Credit: Tyler Paget
Video Credit: Joseph Garabay
RED BULL FIVE UP
In order to reach & win the brand loyalty of a key audience, snow sports, we created a social first consumer contest in partnership with GoPro & the Burton Open. We asked consumers to spread the stoke by posting their most epic high five video in their snow on their IG feed for the chance to win an epic trip to the Burton Open with their Five Up crew where they would have VIP access to the event, meet & greet ride days with their favorite athletes, & everything they need to hit the slopes from sunrise to sunset. The winning clip was organically picked up by Barstool Sports & other media outlets - gaining 4MM views within the first 48 hours of being posted.
Video Credit: Billy Bjork
RED BULL VAN LIFE
Red Bull challenged consumers in the Rockies region to get outside & find their own adventure. In a social driven contest, consumers were asked to post a photo on their IG grid of an adventure they went on for a chance to win a week long Van Life trip with curated Red Bull athlete experiences along the way. The winners got to spend 7 incredible days in a custom sprinter van as they explored the Rockies by bike, helicopter, quads, & more.
Video Credit: Tyler Paget
RED BULL MAD SKILLS MOTO
In parallel with a custom motocross can we created, consumers were asked to download the Mad Skills Motocross 2.0 app & play custom weekly racing jams to be entered to win a ride day with Ryan Dungey & Ken Roczen. The higher their score, the more chances they had to win. At the end of the two month period, a winner was chosen & flown out to California to ride with her favorite motocross athlete, Ryan Dungey.
Photo Credit: Tyler Paget