In order to target a key demographic, motocross enthusiasts we created a custom motocross can starring two of moto's biggest stars - Ryan Dungey & Ken Roczen. In parallel to the can, we partnered with the Mad Skills Motocross 2.0 app to create weekly competitions allowing players to enter for a chance to win a ride day with Ken or Ryan. 20MM custom cans were distributed from coast to coast - ending up in hands of motoheads everywhere!